Ride45 - 10:09 pm on Jan 12, 2007 (gmt 0) 1. Adding the rel='nofollow' attribute to untrusted OBL's and keep the PR distribution internal. Anything else? I am concerned. thanks
I believe I am suffering from this penalty. Here is everything I have done so far to get out of it. Please provide suggestions on what else can be done?
2. Disabled our CMS and removed all dynamic content and reverted back to a completely static HTML website. Used our Robots.txt file to list all pages from our CMS system as to prevent continuing indexing. Then reverted to only a handful of directories as per the robots standard.
3. 301 redirected via .htaccess all deprecated pages where content moved and for all development and staging versions of our site - they 301 redirect to our live/production server.
4. Ensure the 404 document is served up for pages no longer in existence and removed any files on the server no longer used as to ensure a 200 status was not showing for pages that shouldn't exist.
5. Removed all paging functions on category pages, and maintaining only a single page for each category. Each category has a unique title, meta description, and with variable content unique to each page.
6. Ensured our sitemap was clean, and not obnoxious.
7. Ensured our business directly only contained OBLs to relevant, on topic sites (Every site has been hand picked - no auto tools to source links. OBL building has been slow and steady for 3 years and always relevant.
8. Completely revamped our site architecture to ensure that every page is no more than 2 links away from the home page - Our information architect worked to ensure a cutting edge, SEO-friendly -text link heavy TOP and BOTTOM global NAV and through the site ensure consistent internal linking with [widgets.com...] instead of [widgets.com...] as well as the use of absolute URLS for every link.
9. Removed any lengthly boiler plate text to minize templating and moved this stuff on to a single page.
10. Performed tests on keyword density and distribution to ensure we were dealing with a reasonable percentage.
11. Ensure our site focused on a particular sector and was not too broad or distracting from our key ranking strategy.
12. Ensure our site contained an equal balance of commerce and content, by ensuring clean visibility to our unique, rich content articles (no syndication, no evidence of stealing from copyscape, no hijacking, etc... all original and all rich in content value to our industry.
13. Hired 3 independent and qualified auditors to validate our internal processes and the very structure of our site in order to see if we are in compliance after these changes were put into effect.
14. Ensure we were not over-optimizing but had a clean and natural site - something that would make sense to users.
15. Continue to scratch my head to see if we are still in violation
1. Adding the rel='nofollow' attribute to untrusted OBL's and keep the PR distribution internal.
Anything else? I am concerned. thanks