goubarev - 1:16 am on Jan 6, 2007 (gmt 0)

Anchor Text - is the text in the hyperlink. I once had to explain this one to "not-so-computer-savvy" person, and had a really hard time doing so. I've end up saying that anchor text is whatever is underlined. When other people link to his site the most important keywords should be in the anchor text.

So after that he started requesting other sites to link to him with links the size of whole sentences - stuffing all his keywords into one huge un-readble giberish. Hence, over-stuffing - when specific words are being repeated in document trying to take an advantage of serch engine algo's. Oh, yeh, algo - Algorithm is computing procedure that search engine use to figure out in which order documents will come up on the results pages -- oh, yeah - SERP's = search engine result pages.