goubarev - 9:16 pm on Jan 2, 2007 (gmt 0)

On one of the larger site that I manage* the Organic traffic converts 50% better than PPC... not to mention, much higher traffic (~12 times more**)

*<Note: "entertainment related">
**<Comparing #1-2 Organic to #2-3 in PPC>

But if one is really "in serious business" - would have both. For some of most competative keywords we have multiple sites in "free" top 10 and 3 or 4 in PPC... competing against ourselves... So pretty much whatever visitor would click, they'll end up at the "right place". This kind of enterprise is costing a very high price, naturally...