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MThiessen - 12:32 am on Jan 1, 2007 (gmt 0)
That being said, if the "bottom line" is profitable AND if your ROI is worth your time, then #1 in PPC is great. The bottom line is always the bottom line. Your account balance VS your expenditure is always the "moral of the story".
#1 in organic for sure. Nothing beats free traffic.