oldpro - 3:35 pm on Dec 18, 2005 (gmt 0)

Our change came after Bourbon too. Went to ppc all the way...should have done it a long time ago. Instead of writing content for search engine food, with ppc we could write call to action content which converted to sales.

Trying to look at it from Google's perspective...shaking up the serps from time to time is good for joe/jane searcher...gives a fresh look. Also everflux serps drives commercial sites like ours to ppc...good for google's bank account...and ours too.

The victims of all these major updates are sites dependent on adsense for income. The consequences of Jagger and Bourbon has driven up the bidding on adwords (and YSM) to the point it makes it difficult for adsense publishers to use adwords as a traffic generator and must depend on the organic serps. I imagine it is either feast or famine depending on the update changes. This is unfortunate really, because content advertising has tremendous value if done right.