MHes - 5:56 pm on Dec 5, 2005 (gmt 0)

jdhuk

It's difficult to predict what people will search for. I just had a look at my stats for October... 450,000 search phrases we picked up, with the most frequent being 127 times. When, as I described earlier in this thread, we had the top positions for the top 10 keyword phrases according to overture, we got minimal traffic. I would have a brain storm with some friends if I was you, and collect keywords associated with a target phrase, then clump them together in well constructed sentences, throughout your page.

I accept some topics are hard to get variations for, but they will be there. An older person will use different phrases to a young person or an expert will define the search using technical language, while a novice will be descriptive.