MHes - 7:49 pm on Dec 4, 2005 (gmt 0)

Hissingsid
>So when you look at the Adwords keyword tool and Overture keyword tool, manage to get pages ranking top for what those tools both say are the top keywords in your market and find that this is confirmed in your logs are you saying that this is wrong?

Not wrong, but a dangerous red herring. Firstly overture 'publishers' screw the figures. If a publisher does a pre search for a phrase to get results automatically populating the page then that phrase clocks up hits despite visitors to the page coming in on different search phrases.

The other point is that a keyword phrase may be the most popular phrase, but in the grand scheme of things it is a tiny percentage of the overall potential traffic. Your logs are just like the keyword tool, they show the most popular phrase and the thousands of variations get lost further down the list, but this is where 90% of the traffic is. Rather than focusing on phrases, one should focus on word proximity to catch many phrases.