Gimp - 8:36 am on Nov 25, 2005 (gmt 0)

Google is not interested in content. They want you to present the content their way.

Google is a form over substance search engine. If you use the wrong form, you are penalized or don't get position.

We have been playing with form. We found one webmaster who was doing well and looked at his form. We adopted his approach. And, bingo. New pages are performing well and our old pages in the format used for years just do not seem to exist.

What we see is that Google wants text with adwords and very few links out of the page. They do not seem to want you to refer people to other parts of your site or to third party information that may be relevant. They want the people to click out of your pages through adwords.