geez...talk about hypebole...
Frankly, if "Joe" has a business that cannot exist without free traffic from google, then Joe's business deserves what it gets.
Jagger 3 looks good to me. We're not at the top where we were, but alot of the spam is gone, and we're slowly moving up as more epinions/dealtime/amazon/bizrate and other review site clones get dropped. There still some work to do, but definitely an improvement.
FYI - Last year at this time our site was still in the sandbox, and (miracle of miracles) we were still able to turn a strong profit despite no google traffic.