Ankhenaton - 2:53 pm on Nov 10, 2005 (gmt 0)

Fund Managers arent though - which is surely why Google P/E is so high.

This is not a dig at Google, I just see them what I think they are: a big company. Just analysing

An index update is a MAJOR business operation. At the end more money or at least equal money has to come in.

Google is now all about finding new ways to sell ads. Google Telly, print, scan, desktop, maps, gmail, earth etc etc.

I think the target to sell more ads will not change also for a search engine update. Giving more traffic to smaller websites and getting them to write more content and giving them hope with adsense is a new ad market. Giving the same traffic to the same people does not equal financial growth. Since G delivers the traffic it has full control over who will be top when and how they want it. One employee might be interested in cleaning out some spam as it's his job. But he ain't Google as a whole. He is just an employee.

There is nothing evil about it, it's just business. But in that way the update makes more sense to me as to see it as pure search engine purification procedure. It has to be that + finding new ways or bigger markets to deliver ads, let the competition slowly die in things they want to do in the future etc.

Again this is not a particular dig as Google, it's a big company now as all the others. Trying to make more money not less. As search is their business, business comes first, nice search results later and only not to drive off users with too bad results.

CEO sitting at the next AGM and saying well we lost a shootload of money but look at the nice search pages now, is not gonna be on.. lol