stever - 7:41 pm on Dec 20, 2006 (gmt 0)

I don't think 2.00 caused much of a blip in the google algo. Link exchanges 1.0, buddy blogs 2.0. PR releases 1.0, blog feeds 2.0.

Nice sensible post on the subject, minnapple, and good to see around here where it sometimes seems as if the Google/Web 2.0 pixie dust is at its most effective.

Random Google flunkie: "Don't participate in schemes to artificially inflate your number of links - unless it's with Digg, cos that's like way cool, man, and no-one outside the US and the SE industry has ever heard of it."
Random SE conference speaker: "Reciprocal links are dead. I told you that decades ago. Blogs are the way to go. You get to link to your mates and your sites and they link back to you...errr, maybe I'll get back to you on that."