---- Threat to ban me from Google because I rank higher
koan - 10:00 pm on Dec 13, 2006 (gmt 0)
Just read some Slashdot posts, I think they nailed him, it's just some stupid viral marketing campaign he has been planning in October. He posted his story on all the social bookmarking sites, slashdots, digg, etc. If it is really the case, I think it's a sad way to abuse people's trust.
Viral Campaign Stey by Step
Firstly I need to find something that is going to get a reaction from people and get them talking. I have already chosen what this will be.
Next step is to create a site that is going to get your point across and act as a call to action for the readers.
After that will be the promotion of the site via related sites.
Ending with a mass press release to relevant sources.
The goal is similar to the butterfly effect, meaning that everyone who reads the site is a potential spokesman for your site. If enough people become spokesmen then the site can really snowball.
Before the end of the week I intend to have the site up and running and then I will aim to start phase one of the promoting over the weekend.
I will be putting progress reports on here on a regular basis, so if you have never done a viral campaign before then stay tuned and perhaps we can learn together.