tflight - 10:21 pm on Nov 28, 2006 (gmt 0)

Is anybody else noticing the effects of a data refresh today? Starting about five hours ago I've noticed significant changes in Google referrals across one of my sites. Smells just like a few Google "data refreshes" of the past.

I seem to be able to confirm across most all of the data centers that terms I was in the top ten for are now nowhere to be found... not even in the top 200. This is going to make for a really bad holiday season for my product orientated site.