joeduck - 3:21 am on Oct 19, 2005 (gmt 0)

Why not make sites that don't rely 100% on google to succesful?

Most of us do that, but Google is the 800 pound gorilla of search and therefore has the BIGGEST responsibility to the webmaster community. They come through in many respects ("meet the engineers" at WebmasterWorld and SES, conference parties, Google Dance, Matt's Blog, great free software.

However, the could and I think will soon provide much better and more specific guidance when sites are filtered heavily as is happening with increasingly frequency to many excellent sites.

It's in EVERYBODY'S interest to advise good sites where they went wrong. The game is fun but it's not as productive as a strong, cooperative relationship that Google (and Yahoo and MSN) still shun.