lovethecoast: Reason I say this is only one of our sites has supplimental listings. I jumped for joy when I saw them, but then I realized that every one of our competitors in that competitive market all of a sudden had them as well. None of our other sites, (different markets, same categories), have them, nor do any of our competitors in these other markets.
That's not my experience at all. We have a lovely supplemental listing for a current page and our best competitor does not. So we get 2 results while they only get 1. Nor do I notice a consistent trend amongst other websites in our industry.