tedster - 11:00 pm on Nov 11, 2006 (gmt 0)

if you do buy AdWords be prepared to keep it running forever or they will drop your KW rank for all major KW--speaking from experience here.

Well, my mileage has definitely varied from that. I work with several Adwords campaigns running only sporadically on several sites. They are used to boost traffic at critical times in the year. The organic ranking on those keywords is usually toward the bottom of page one, top of page two. Whether the Adwords is running or not, I never see a related change in the organic result that is timed to turning off the Adwords.

All of that is only marginally related to the Supplemental Index - my apologies for taking the diversion.

As I see it, Google's goal in organic search is related to the Supplemental Index -- but that goal, in the case of organic search, is end user satisfaction. If I see a url tagged as Supplemental, my first question is "why wouldn't Google not want to serve this url as a primary search result?" -- not this "page" but this "url". And if I look closely enough, I can often find an answer. But if I look at as Google as my opponent, then I tend to blind myself to important insights.