surfin2u - 4:34 pm on Oct 5, 2005 (gmt 0)

I am accustomed to getting a strong and steady flow of traffic free, so why go PPC? The cost of PPC does not make sense for my site because I don't make enough per visitor to justify the cost.

My site has enjoyed a long list of top rankings for quite some time, so I'm not overly concerned about them going away, but I do plan for that eventuality by developing other sites.

PPC is a tool and has its place in a diversified ad program, but it's not right for every site.