TheGuyAboveYou - 7:22 am on Oct 5, 2005 (gmt 0)

My site went from #3 to page 3 for my high traffic keyword. What is even more frustrating is a page that is not even found is two positions ahead of me on page 3 with 100x less links. All the spammy sites now outrank me. The site that took my position is horrible from any "SEO" point of view. content or otherwise.

One reason I like PPC. If it makes money at least you have control over your position. I think a business model that uses PPC is more solid. I have started focusing on it again. Its cool to be ranked free but
no business should be based on variables you can't control.

I used to want free traffic but fee = not guaranteed.
It can be a huge waste of effort.

I think when developing a new business paid advertising should be the focus. Then free traffic, if you get it,
is a bonus.

In the end its how much you make per month not how much you spend.