---- Google SEO Mythbusters - what is proven and what is guesswork?
tedster - 3:14 am on Oct 30, 2006 (gmt 0)
I had the recent "Editorial Input patent" in mind. Not sure how to test whether this is currently all theoretical or actually in place. My gut says it's being used.
1. Get a bunch of people to find and rate really good websites and really spammy websites for certain searches 2. Make their rating into a parameter 3. Look at what the algo says the top results "should" be for a particular search 4. See if that search is in one of the topic areas that has an editorial rating 5. If so, look to see if there is some relationship to either the good guy list or the bad guy list 6. Shift the search rankings according to whatever parameter the editors generated. 7. Serve the shifted results to the user.
Pretty difficult to reverse engineer that one, no? How about this one, from the monster itself -- the Historical Information patent?
1. Backlinks have less influence when they first appear.
Probable I haven't isolated this factor in a test, but I see plenty of suggestive evidence. Like a site that went out asking for one way links in a very intense way, saw a pop in their rankings within a couple weeks, but then more pop over the next two months -- even though they had moved their link monkeys over to a different jungle gym.