BillyS - 11:08 pm on Oct 29, 2006 (gmt 0)

Okay, my 2 cents...

1. Google evaluates the content section of a page differently from the rest of the template. - True
And I believe they do this to prevent duplicate content type issues.

2. Google is using human editorial input to affect the SERP - Myth
Unless you're talking about spam. I just think it's easier to automate everything.

3. Using a dedicated IP address helps in ranking. Myth
I think there are other signs of quality that go beyond IP addresses.

4. Seeing any urls tagged as Supplemental Result means there is a problem. Half True
Even Matt Cutts says he wouldn't worry if there were some, but I think an indexing problem cropped up several months ago and resulted in some very real Supplemental problems.

5. Having non W3C compliant code will harm your site - Myth
That's just plain silly.

6. Having html errors will harm your site - Myth
There are lots of sites - including big ones - that do not validate. Although some day this may make a difference as it becomes more popular to deliver content to more device types - but not a pc browser.

7. Google Page Rank affects Traffic levels Directly - Fact
Although it's not quite as simple as PR anymore.