instinct - 10:47 pm on Oct 1, 2005 (gmt 0)

I'm not on page 1 yet but middle of page 2 and climbing. Google claims 240 million pages about this keyphase. Site launched in May.

Yahoo shows 17,000 backlinks, all of which are 'natural' one way links. TBPR shows only PR4 currently but I'd be suprised if it weren't 6-7 in the next update.

How did I do it? Not much SEO at all (just the basics), but I have spent a lot of time developing what is turning out to be a very popular and useful web 2.0 app.

The moral? Content may still be King, but a killer web app is Aces.