Right question: how can webmasters help break the search monopoly, and keep it broken for good, before the next Altavista comes and eats Google (and then the story repeats).
Get wise. Stop mentioning Google, go Yahoo, give the MSN forum a visit right here on WebmasterWorld. Study Gigablast, learn the MSN search.
MSN is well on its way to the nr 1 spot. Anyone who followed the IE/Netscape saga should know that Bill Gates WILL crush Google and then buy it for peanuts.
Microsoft has 50 billion in CASH money. They'll put it to good use.