Not strange at all ronburk. I already am at #1 using Adwords for all the main keywords in my industry. If I had wanted to have a discussion about the merits of using Adwords, I'd have posted it in the Adwords section.
Moreover, Adwords CTR is, IMO, lower than that for the #1 organic SERP.
trillianjedi: Let me clarify my earlier reply. You are 100% correct to speak of an authoritative site in terms of a site which is clearly a leader vis-a-vis providing high quality, relevant and contemporary information to the end user.
In my industry, these factors are absolutely not relevant. The end user is definitely not concerned with any of the above.
The #1 site in question can be considered authoritative only in terms of having held strong SERPs for a considerable period of time.