Adam Lasnik on the -30 Penalty Penalty // How site's are filtered and released
One thing stands out to me - this is not one filter. It is a series of scores / penalties that need to be satisfied to release a site through results thresholds.
The old "Sandbox" filter is just the same.
Filters can be applied manually or via an algorithm
Much has been said about this by Matt Cutts in reference to "flagging sites" for manual observation. Typical triggers for this might be:
-Large site launches
-Sudden traffic increases
Site criteria that suddencly changes ie
-Duplicate content recognition
- plus others
How this gets removed is subject to the above conceptual criteria and guidelines by a Google operator. The chances are that this is a subjective assessment within some written guidelines [ IMO ]
Tedster's comments here:
Adding Value to a Site - Thin and Fat Affiliates [webmasterworld.com]
and talked about here:
Google Training Document [webmasterworld.com]
The bottom line is [ and to state the obvious ] sites are subjected to filters being triggered by :
-Manually [ when flagged by an algorithm or possibly a SPAM report ]
Those filters are reversed by :
-Manually [ via a reinclusion request ] and a compelling representation of why the site should be released.
Statements to Google like:
- We have done everything
- Everyone says my site's fine
will likely not work
If you want to have your reinclusion request stand a better chance, it's important to restrict your communication and build it on facts [ IMO ]
We did x , y , z - be specific
Those facts must relate to the Google guidelines and Adam's comments at the top of this post - IMO
I think this is fairly simple.
The problem is in the lack of knowledge in the detail of the those "fixes" by webmasters and and the difficulty to communicate with Google's quality assurance operators at the "Reinclusion Desk" in a manner which is simple and brief . IMO