oaktown - 7:19 pm on Sep 12, 2006 (gmt 0)

If memory serves, somewhere on WW, long ago and far way, I remeber reading that G will never punish your site based on who links TO you. However, outbound links FROM your site to a site(s) that G considers a "bad neighborhood" carries very real risks, IMO.

1) Get links, if possible, from high PR authority sites whose themes are related to yours and are in the same language. The only reason I mention PR here is that authority sites tend to have good PR.

2) Don't be in a hurry. Build the number of links gradually, so that the process will seem "natural" to G (as though the webmasters of those sites had individually discovered your site and decided that it was of great value).

3) Try to get links from the homepage (assuming that page doesn't already have 100 outbound links) and point them to pages deep inside your site to draw the bots to your inner pages.

4) There's no great harm in buying links, as long as you do it judiciously. If there were, bad guys could wipe out their enemies by simply buying a bunch of links on a spammy site and pointing them to a competitor's site.

5) Don't get too excited about exchanging links. I am of the opinion that G has begun de-valuing reciprocal linking (to what degree? I have no idea).

Good luck to you.

Most of what I'm saying has already been said above, but i'm trying to encapsulate it for you.