martinibuster - 10:05 pm on Sep 10, 2006 (gmt 0)

>>>tuna with good taste<<< which is the same thing is it not..huh?

That was a reference to a commercial from twenty or so years ago. That must have flown twenty miles over your head (and possibly many others).

I'll elaborate:
Starkist Tuna used to have a commercial where a tuna fish would cultivate himself with fancy clothes, fancy music on a fancy stereo, acquiring all the outward signals of Sophistication, otherwise known as Good Taste. Starkist isn't looking for tuna with signals of sophistication, otherwise known as Good Taste. Good Taste as used in the context of that commercial is not the same as tastes good.

That is analogous to an SEO creating a web page with the keywords in the title and H1, and keywords bolded and italicized elsewhere on the page. Otherwise known in some circles as "properly optimized."

In my opinion it's sending the wrong signal of having good taste but not tasting good.

Google is not looking for pages that are well optimized for specific keywords. Google is looking for trusted sources of information that will answer a query. Sending out signals that it's optimized for specific keywords in not the same as sending out signals that you're a trusted source of information.

So instead of focusing your attention on optimizing your site for keywords, try focusing your attention on becoming a trusted source of information. So ask yourself, what are signals of a trusted source of information?

<edited on martinibuster's request>

[edited by: tedster at 4:04 am (utc) on Sep. 11, 2006]