Bennie - 8:56 am on Sep 5, 2006 (gmt 0)

so does that mean that finally all kind of guess work and assumptions on how exactly google works wiil come to an end?

Doubt it, people will ALWAYS look for shortcuts. I can't see Google leaking the thresolds for spam and whatnot. Part of Google's business model relies on keeping the organic search under wraps and a little mystified (Matt Cutts Blog is a great example), they need people spending on AdWords.

Funny thing is people who think they should rank rarely take search seriously enough to pay an SEO consultant and find out what is wrong with their site / online marketing plan.

Nothing is free in this world, even the free serps.

[edited by: Bennie at 9:01 am (utc) on Sep. 5, 2006]