andrea99 - 4:37 am on Jul 29, 2005 (gmt 0)

What the heck now is wrong with reciprocal links?

The problem is that reciprocal linking has become too methodical and organized such that it no longer reflects actual link value or relevance the way it once did when Google began using incoming links to put a value or rank on sites.

By publishing their methods at the outset instead of just quietly producing better results they should have anticipated that it would result in a cottage industry of gaming the system.

But since my site disappeared from the index without engaging in reciprocal linking that was not the cause in my case.