netmeg - 3:56 pm on Sep 1, 2005 (gmt 0)

Google owes everyone fairness. If your site is the authority on a subject matter, then it should be #1. Obviously this is difficult for them to achieve, but in a perfect world that would be what authority sites "deserve".

Fair? Who decides what's fair? I say my site is the overwhelming authority on splunge, and you say YOUR site is the overwhelming authority on splunge and seventeen other people think THEIR sites are the overwhelming authority on splunge and there's only ten results by default in Google, so who wins? It's a crap shoot, no matter - possibly NONE of them is the real authority.

EVERYONE thinks they deserve to be on the first page for all their chosen keywords and there's no entity on the planet that could arbitrate that situation to even a majority of satisfaction.

It never ceases to amaze me that people who otherwise seem to have plenty of enterprise and common sense would allow their livelihoods to depend so heavily on a system (namely, Google's) over which they really don't have the slightest authority or control. What would you do if the hurricane had taken out Google's main HQ and most of its servers?