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europeforvisitors - 12:21 am on Aug 31, 2005 (gmt 0)
Google's guidelines boil down to "design sites for users, not search engines." So the cost of making sites "google friendly" is nil, if "google friendly" simply means complying with Google's Webmaster guidelins.
I guess he meant by "Google friendly" is to observe Google´s own webmasters guidelines