europeforvisitors - 10:35 pm on Aug 30, 2005 (gmt 0)

I take exception to the remarks made as to google's "free traffic". Let's face it, millions are spent every year by companies in an effort to make their web sites "google friendly". This hardly makes it free.

It isn't Google's fault if businesses spend milions of dollars to influence Google's search results (which is what I suspect you really mean by "google friendly"). And from Google's point of view, the referrals that its SERPs generate are certainly free--for the recipients if not for Google.