ken_b - 4:47 pm on Aug 25, 2006 (gmt 0)

Should be noted that to take advantage or 'free' serps, it takes a lot of freaking work if you're in a competitive field. So I wouldn't call it free exactly, unless you magically show up as number 1.

Yeah, I've made that point in a number of threads here. Usually it's promptly ignored. I've never understood why, apparently some people place little if any value on their own efforts, or those of others. Oh well.