johnyfav - 1:09 pm on Aug 23, 2006 (gmt 0)

I've just thought. Although having a backup plan as stated earlier key; should we be saying that basing the business around free SERPs is great you have to sprinkle it with other sources of traffic.

In previous industries shopping comparison engines, online communities and local/national advertising were important alot of the time.

Although they are an entirely different matter!