smells_so_good - 1:03 pm on Aug 23, 2006 (gmt 0)
Is It Realistic To Base A Business Around Free SERPs?
Yes. It's every bit as realistic as building a business on a Yellow Pages ad - the way my Dad built his business. It is not the smartest or most secure business model. At some point I discovered the here-today gone-tomorrow nature of free SERPs, and began to spread my reach beyond those SERPs. Therefore I have to say that today, my business is primarily driven by free SERPs, augmented with paid advertising and other web listings. With time and experience on my side, I have also moved beyond my original site and now have multiple sites on the web. The lesson learned was not to get too comfortable with those free results.