randle - 2:46 pm on Aug 22, 2006 (gmt 0)

It very well could be those dates, but the other date to keep in mind is the most recent cache date of your site leading up to the refresh. If your site is getting cached every 7 days for example, back up whatever changes you plan to make accordingly. I would think the “data” they are refreshing must be cached data?

The scary thing about what’s been happening is that if your site is affected by these filters, you don’t drop 10 or 20 positions, but 500. We would consider all the sites of ours that were affected by this to meet any and all Google guidelines; but clearly they did not once these filters are in place.

It’s a good time to be conservative and ratchet things down a bit. It almost seems like their giving us fair warning with the implementation of these “refreshes” once a month, then dialing it back. It is a little frustrating to operate sites you feel pretty comfortable about guideline wise getting caught in this net their throwing out.