Kufu - 7:05 pm on Aug 18, 2006 (gmt 0)

Here is one thing I've noticed:

Frequent title changes are not good. By this I mean that when you come up with a title for a page, and it gets picked up by Google, just let it stay there for a couple of months before you modify it again. Even though fresh content is important, 'fresh' titles (I have found) are not.

Come up with a good title, and stick to it.

SEO is not something that is going to get a site in trouble--bad SEO is, however. I do SEO for a living and inevitably talk to other SEOs who seem to have no clue what is going on, and are unintentionally hurting their clients' sites. SEO doesn't necessarily mean doing things to get around the algorithm, but it does mean preparing a site to make it easy for the search engines to know what the site is about. It is really as simple as that. Of course Google (and the other engines) often have ridiculous SERPs, taking the simple and slow approach is going to always be ok.