Swebbie - 12:44 am on Jul 14, 2005 (gmt 0)

Google is so unpredictable, any site could get wiped off the map in a heartbeat.

Yes, indeed. And why would that be the case? Hmm... think maybe to jack up their ad revenues through AdWords? Think about it. If you were relying on organic SERPs to drive traffic to your site, you were essentially piggy-backing Google for free to make money. By making wholesale ranking shake-ups every couple months or so, who gains? Google does, of course. All those companies and people getting what was, essentially, a free ride now must consider paying for that Google traffic via AdWords.

It's a smart ploy by Google. They make more money, and no one can ever prove they fixed things to make it happen.