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jasonlambert - 2:19 pm on Jun 26, 2005 (gmt 0)
Many companies such as Findwhat, Searchfeed and Mirago among others, have been founded on the idea providing PPC search results to "search partners" many of those companies are still going strong today (though losing ground to Adsense, obviously). "You grab the pitch fork, I'll meet you on the bandwagon"
Therefore, they have to prove to their potential customers that their ads are presented on nice and relevant pages only. So they are forced to control quality of their publishers.
This thread isn't really going anywhere productive, so I'll leave you guys to agree with each other.