kevinpate - 10:06 pm on Jun 22, 2005 (gmt 0)

>justified to TRY to minimize the PR and undo most
> of the actions it has taken for its client IF
> the client illegaly violates a contract

In general terms, such direct retaliation is rarely, if ever, an appropriate remedy for breech of contract, and may well prove self-defeating.

The SEO is entitled to what can be proven to be lost, i.e., the fee specified in the original agreement. Tanking a site, based on a sense of feeling justified, is not a wise step, and may generate its own set of problems.