rich42 - 6:52 pm on Jun 8, 2005 (gmt 0)

My 2 bits:

Getting #1 for term X is presumably not the real goal.

Getting traffic relevant to your offerings is.

Don't get hung up on being #1 for your "dream keyword" - optimize for a large number of relavant terms that get some traffic.

Ie - getting #1 for "aquamarine widgets" might get 10x the traffic you'd get for "green widgets" at #15.

More specific tip - make sure your pages have enough unique content to plausibly be saying something. I've watched "focus" pages move up in rank substantially by just adding another 100 words of content.