aris1970 - 10:11 am on May 17, 2005 (gmt 0)

A site I'm working on, purchased ads on high ranked pages, for the past 5 months. The latest G -PageRank Toolbar update confirmed that. The main index pages went from PR-4 to PR-6, and many down-the-aisle pages went from PR-3 to PR-5. However, recent G traffic (after the toolbar update) dropped about 40%. No changes on content. No new competition on keywords arrived lately. Anyone with a suggestion - please reply.

First of all, the toolbar update was not followed by any significant change in SERPs; so I dont think that the traffic drop has any relation with your PR.

Are you listed on ODP/Google directory? If yes, I suggest to check your PR there and let us know.

The fact that your content has not changed may also have a negative impact on your rankings.

I suggest that you take a deeper look on your site structure and on-page SEO factors that may also help your rankings.