idoc - 2:55 pm on Apr 22, 2005 (gmt 0)
You have to consider here that the writer is a regular "joe surfer". He doesn't know the inner workings of seo or adwords marketing or how the engines work... nor should he *have to* to find a hotel. Which, I think is the whole point of this article. That the writer comes across as "joe surfer" is no detriment IMHO. There are alot of frustrated folks out there not as adept as we are at filtering affiliate "piffle" sites when they are trying to accomplish something online. And yes, the top listings across all serps pages *are* paid adwords ads. It has been posted here before "joe surfer" wouldn't know the difference between those and organic serps most of the time.