Elixir - 3:16 pm on Apr 15, 2005 (gmt 0)
Talismon, sticky me and I will explain to you why ROS are very bad indeed. We had one from a very large client site as a footer also. It was not for passing PR it was to advertise us. Thankfully we removed it before the hammer dropped. Google openly stated a number of times at the last SES that you should not buy ROS with the intention of gaming Google and passing PR I just dont think anybody believed them. One very agressive black hat SEO thought it was funny that Google could or would penalize a site for ROS. They were wrong. If you are buying an ROS for advertising then make sure it has a no follow on it and that it is not going to get picked up as a backward links.