BeeDeeDubbleU - 8:47 pm on Apr 29, 2005 (gmt 0)

Slapping a filter on a web site for repeating it's product names hundreds of times on a page would be like slapping the face of god for creation.

I appreciate what you are saying but if a site was developed without using SEO techniques the incidences of the KWs in all the critical places would probably be much less. If we are honest with ourselves that is a fact.

Google's guidelines state, "Think about the words users would type to find your pages, and make sure that your site actually includes those words within it." That's a bit different from saying repeat them as often as possible and include them in your domain name, page titles, description, etc. etc.