BeeDeeDubbleU - 10:21 am on Apr 16, 2005 (gmt 0)

LG, have you actually seen this research and can it be trusted? I think it may be underestimating the knowledge that people now have about the Internet. But then even if it is 25% this would mean that 75% are aware that they are looking at ads as opposed to something to make the page look nice.