Page is a not externally linkable
- Google
-- Google SEO News and Discussion
---- New Google Patent Details Many Google Techniques


claus - 8:25 am on Apr 1, 2005 (gmt 0)


Still haven't read the thing but jdMorgan is right here - it's good to cast a wide net. Apart from safeguarding you against competitors working around the patent (and getting to patent stuff you really haven't invented yet), it's also a smokescreen so that it gets harder to see what the patent is really about (as you have to publish the whole thing).

And, patent offices do grant patents to stuff that they really shouldn't even think about - just see this well known illustration [webshop.ffii.org] on European patents regarding internet shops. Or, remember the patents on one-click purchase, the hyperlink, and so forth.

I think i'll read it anyway - methinks it's just cover-up for the thing known as "the sandbox" with far too many specifics listed.



Random speculation:

The interesting thing seems to be that we now have five types of ranking, or "rating" as it might be:

  • Standard (query independent) PageRank - for pages
  • Some amount of "site wide" (query independent) rating, or "reputation"
  • A history based (query independent) rating - either for pages, or for sites, or both
  • Topical (query dependent or query-independent) rating/ranking, which may include LocalRank, Hilltop, LSI, "bad neighborhoods" etc.
  • Query dependent ranking, which may include the above as well as the famous "99 other factors".

This is a new way to think about it for me - normally when i've considered eg. LocalRank i would have considered that as the end ranking (which also confuses me all the time, as sometimes i think it's there, sometimes it's definitely not), but now it's just an ingredient or a knob that can be turned. The same goes for the rest.

Of course it's all pure speculation. So is this: The better your overall "rating" (top points) the less it's weighed into the "ranking" (bottom point).

Whatcha think? Is it too far-fetched?


Thread source:: http://www.webmasterworld.com/google/28814.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com