The guys that write the search engine wern't involved. However, whoever did this is some kind of search person. They should really have known the side effects of stuffing extra keywords in the title to any user presenting the UA substring "googlebot".
However, as has been mentioned. All other search engines are blocked from this page, so it only affects their own engine. Even so, they've gone so far as to punish themselves by banning the offending pages from the index.
It was a mistake, and they've received the same consequences that any other site would do if they had made the same mistake. Seems fair enough to me.
[edited by: mrMister at 12:42 pm (utc) on Mar. 9, 2005]