communitynews - 5:55 pm on Mar 10, 2005 (gmt 0)

Forgive my ignorance, but what kind of "gold" is GG referring to? Could one determine the link popularity for each of one's pages from the server logs?

He means that there is alot of information in your server logs that can help you improve your site. You can see where your referrals are coming from, you can see what people are using, what paths through the site they are taking, etc..

Page rank info is not available in the logs but you can see what keywords people are using that find you in given search engines.