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---- Companies conduct eye tracking study on Google


mrMister - 2:44 pm on Mar 2, 2005 (gmt 0)


This is a horrible survey. They don't say much about their techniques so it's next to worthless.

From what I can see, this scenario is horribly manufactured...

They're told to look at a search page specified by the survey company. So they're not actually searching for information, they're just doing what they're told.

If you were told to look at a page about something you're not interested in ("tibetan mountain goats" perhaps), would you look at the page in the same way as you would one that you are interested in ("google allegra" perhaps)? Would you scour the tibetan mountain goats page looking to see which is relevant? No, because nothis is relevant, you're not interested in tibetan mountain goats!

Beware of statistics based on manufactured scenarios.


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