atadams - 2:36 pm on Mar 2, 2005 (gmt 0) [surl.org...] [edited by: tedster at 2:39 am (utc) on July 3, 2008]
The Software Usability Research Laboratory at Wichita State University just released a study entitled "Using Eye-Tracking Data to Understand
First Impressions of a Website" that shows results from online shopping websites.
Summary: This study discusses the contributions of eye-tracking data to traditional usability test measures for first-time usage of websites. Participants viewed the homepages of three different websites. Results showed that eye-movement data supplemented what users verbally reported in their reactions to a site. In particular, the eye-tracking data revealed which aspects of the website received more visual attention and in what order they were viewed.
[edit reason] update the link [/edit]
[edited by: tedster at 2:39 am (utc) on July 3, 2008]